DO YOU THINK Search Engine Optimization(SEO) is important?

In this week's post, I will be focussing on Search Engine Optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. 

                                 

SEO is one of the more important aspects of digital marketing, that demands attention and is constantly changing rapidly. It is crucial for a brand to start with a well-known SEO service if a company is focussing on starting their SEO as a start.  As mentioned that SEO is always changing, it is necessary to follow the trends. I will be discussing some of the prominent ones that are transforming businesses globally. 

1. THE FOCUS ON VOICE SEARCH

With voice search, people are using conversational phrases and terms instead of using specific 2-3 keywords. This means that long-tail keywords will matter for SEO. Brands and businesses who are optimizing their content for such phrases and keywords are already reaping the benefits. Voice search drastically improves user experience. Programs such as Google Assistant, Siri, Microsoft Cortana and Amazon Alexa all utilize voice search capabilities. As the point of SEO is to rank websites accurately so users can find the best information for their search efficiently, Google has since placed a higher emphasis on voice search optimization. User experience is, ultimately, at the forefront of search engine optimization.  

2. THE SHIFT TO MOBILE-FIRST INDEXING

Google came out with mobile-first indexing in 2018. SEO experts and web designers have been focussing on creating websites that are responsive, especially on optimizing keywords and content for mobile audience. As more than 50% of all web searches are from mobile devices (why am I not surprised?🤔), search engines has to constantly keep up with the changes, and incorporate these changes in their SEO plan.

3.PAGE SPEED & WEB CONTENT

Page speed is a very important aspect to focus on in offering the best possible experience for users. Google has been pretty focussed on this! Companies should check their website frequently and erase unnecessary things that could possibly influence and hinder the page speed and loading time. To reap the most out of SEO, it is essential to focus on page speed and site optimization!  Companies should also focus on creating relevant and genuine content. Ensuring frequent updates will also help in attracting people in visiting your website again and again.

4.SOCIAL MEDIA INFLUENCE

Living in 2019, social media has taken over a big part of our lives. Many brands have been using social media and SEO hand in hand to have online influence and we all know it is definitely working really well for them! Google frequently checks for contents on social media such as Twitter and Instagram. This helps to add value to a company's efforts in SEO. Today, not only Google, Yahoo and Binge are associated to SEO. MOST SOCIAL MEDIA SITES WORK AS SEARCH ENGINES AND THE TERM 'SOCIAL MEDIA SEO' IS REAL.

In conclusion, I feel that SEO is a really important thing for a company/brand to have to promote themselves! With a reliable SEO company, goals can efficiently and effectively be reached. If I have a brand/company , i will definitely follow Google's guidelines as it will definitely help my website do well.